Connect Instantly and Webhooks by Zapier to power AI-driven automation
- No-code AI automation
- Full audit trails and controls
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- 9,000+ apps, 450+ AI tools
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Launch your first automated workflow
Start with a template that brings Instantly and Webhooks by Zapier together. Build enterprise-grade automation in minutes.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Instantly with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Event" from Instantly.
Add your action
An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.
You’re connected!
Zapier seamlessly connects Instantly and Webhooks by Zapier, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Campaign
- Event Type
Try ItTriggerInstant- CampaignRequired
- TagRequired
ActionWrite- CampaignRequired
- Ignore if lead exists in other campaigns
- Launch campaign if it is paused or completed
- Email addressRequired
- First Name
- Last Name
- Company Name
- Personalization
- Custom Variables
ActionWrite- Campaign
- Email AddressRequired
ActionWrite
- Email accountsRequired
- TagRequired
ActionWrite- Email or domainRequired
ActionWrite- Tag LabelRequired
- Tag Description
ActionWrite- Email accountsRequired
- TagRequired
ActionWrite
For AI agents & developers
Use Instantly and Webhooks by Zapier with AI agents and code
Beyond Zap workflows. Call Instantly and Webhooks by Zapier actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
Connect via Zapier MCP
Expose Instantly and Webhooks by Zapier actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
Call from code with the Zapier SDK
Trigger Instantly and Webhooks by Zapier actions from backend services, scripts, or agent code.
Install
# TypeScript / Node npm install @zapier/zapier-sdk
Run an action
import { createZapierSdk } from '@zapier/zapier-sdk';
const zapier = createZapierSdk();
await zapier.runAction({ /* instantly / webhook action */ });There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Instantly and Webhooks by Zapier
Add leads to outreach campaigns via webhook
When a webhook sends new lead information to Zapier, use that data to instantly add the lead to a specific outreach campaign in Instantly. This ensures new leads are seamlessly onboarded into active marketing workflows without manual input.
Business OwnerTag campaigns based on email activity
When a specific event occurs in an Instantly campaign, such as email opens or replies, Zapier automatically tags the campaign using Webhooks to track performance trends. This streamlines campaign monitoring and allows more time to focus on strategy.
Marketing & Marketing OpsUpdate lead status when webhook sends lead data
When a webhook triggers with new or updated lead details, Zapier updates the lead status in Instantly to reflect the most recent information. This automation ensures lead tracking in outreach campaigns stays accurate and up-to-date, improving follow-up efficiency.
Sales OpsLearn how to automate Instantly on the Zapier blog
Learn how to automate Webhooks by Zapier on the Zapier blog
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